Art Directed multi-city home merchandise shoots from concept to completion, including location scouting, set design and builds, budgeting, and talent management. Led the creative vision to ensure every image and environment reinforced new JCPenney brand identity, telling compelling product stories through cohesive, visually striking design that resonated with target audiences.
JCPenney Rebrand May Book Los Angeles Location - Creative & Art Direction
Home Product/Fashion Set Design Art & Creative Direction
Home Product/Fashion Location Art & Creative Direction
Michael Graves Location Fashion/Lifestyle Creative Art Direction
Modern Location Fashion/Lifestyle Creative Art Direction
Home Product/Fashion Set Design Art & Creative Direction
