With over 50% of the entire business, Petmate asked us to help sustain the plastic kennel category. How do we let her know that the safest, most comfortable product for your fur baby is a plastic kennel? The "Welcome Home" Campaign was born. Using the Petmate Brand Standard as a visual cornerstone, we spelled out the benefits of the plastic Kennel in succinct iconography & bright white imagery. Your pet's plastic kennel is safe, strong & comfortable... just like home.
