As a CPG pet product company that believes in the mission of serving animals & their families, Gamma2 wanted to do something to truly make a difference. The big idea was to give back to those who give back to animals. With testimonial videos from Petmate employees, through social, email & petmate.com, we asked the internet to find us those stories. The 360 campaign included print, landing page on petmate.com, email, video planning, storyboards, creative direction & editing.
